The High-Metabolism Marketing Era: The pace of Twitter has served to remind us of the need for speed, particularly when it comes to the way brands act — and react. It’s no longer enough for brands to sit back and wait. Content must be created quickly, tactics can change in the blink of an eye. The ironic part: Doing this requires more planning than ever. At the Digiday Brand Summit, you’ll hear from those that have embraced the challenges of this new speed and learned how to speed up.
Katie Butler, senior brand manager for Honey Maid, leads the U.S. wholesome kids snacking business for Mondelēz International. Prior to this, Katie led innovation for the Trident brand in the U.S., and previously ran the Green & Black’s Organic Chocolate business, a small entrepreneurial brand that was purchased by Cadbury and entered the U.S. market in 2007.
Victor Reiss, director of digital and social channels, FedEx
Victor Reiss is responsible for leading the enterprise-wide social and digital strategies and providing social media support for the global regions at FedEx. He is also responsible for providing project management support for the internal Global Social Business Council. In his previous position as manager of emerging markets, Victor managed a team of direct reports and multiple external agencies in developing advertising, marketing campaigns, and deploying experiential marketing programs.
Aubrey Flynn is the brand content director for The Blue Flame Agency/Ciroc Ultra Premium Vodka. Since joining the team, he has served as Sean Combs Enterprises’ chief architect on digital initiatives for accounts including Universal Pictures, Interscope Records, Macy’s, Estee Lauder and Diageo. Previously, Aubrey managed multi-million dollar projects for Pﬁzer.
Cecelia Wogan-Silva, independent ad agency relations, Google
Cecelia leads Google's agency development among creative agencies and independent media agencies. She introduced the first series of Google Creative Councils to generate dialog with top agencies about partnership with Google. Cecelia has over 18 years of marketing and advertising experience, ranging from financial service to technology businesses with B2B and B2C value propositions. She was formerly an svp group account director at Grey San Francisco.
Meredith Levien, group publisher & CRO, Forbes Media
Meredith Levien is group publisher & CRO for Forbes Media, where she leads the business organization for Forbes Magazine, the largest (by total audience and advertising revenue) business magazine in the US, and Forbes.com, which reaches an audience of 30 million unique visitors monthly. Prior to running overall revenue for the company, she served as publisher of Forbes Magazine.
Who Should Attend
Top digital brand executives
Top digital agency executives
Top digital media / Publishing executives
Digital technology and service providers
Targeting technology providers
Marketing measurement companies
Media and press